About SoccerTips.ai

SoccerTips.ai publishes football predictions generated by a statistical model. The model, built on the Betminer engine, prices fixtures across fourteen leagues from team strength ratings, scoring rates and market data, and every prediction it publishes is archived at kickoff and settled in public.

The site is run by David Shaw, who built the model and writes the editorial content. His background is a computing degree specialising in data systems and algorithms and eighteen years in digital marketing and analytics. He is the only author on this site; nothing here is written by a content farm or published under a pseudonym.

What we do differently

Two commitments define the site. First, predictions are never edited after kickoff. Every published selection is written to an append-only archive with the odds available at the time, and the results page is generated from that archive alone. Second, we publish everything, including the losing runs. A prediction service that only shows its winners is marketing; we would rather show you a bad month than pretend we never have one.

The method page explains how the model works in plain English, including the situations where it performs worst.

The company

SoccerTips.ai is operated by Exquisite Media Ltd, a company registered in England and Wales, company number 13387743, with its registered office at 86-90 Paul Street, London EC2A 4NE. Exquisite Media Ltd is registered with the Information Commissioner's Office under registration ZB862489.

The site earns money from advertising and affiliate commissions, explained plainly on how we make money. Commercial relationships never influence the model's output; the numbers are computed before anyone knows which operator might appear beside them.

Responsible betting

Betting involves risk, predictions are estimates rather than promises, and no model changes that. We publish probabilities so you can make informed decisions, not so you can bet more. If betting is causing you problems, the responsible gambling page lists organisations that can help, free and in confidence.

Questions, corrections or complaints are welcome through the contact page.